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Sympathy Cards -
Choosing the right card and what to say

Sending a sympathy card can be a thoughtful way to express condolences during a difficult time whether it is a business associate (employee, customer, coworker, or boss), a neighbor, a loved one, or a family friend.

Evening Flowers Sympathy Card

Featured Sympathy Card: Evening Flowers Sympathy Card

Below, you will find helpful tips on when to send a card, what card to choose, and what to say to better express your sentiments at this time.

When to Send a Sympathy Card

Promptly: It is best to send a personalized sympathy card as soon as possible after hearing about the loss of a loved one; this shows that you are thinking of the person during their grief, and offer your support and condolences. However, there is always time to send a sympathy card, as the gesture will still be appreciated even weeks or months after the loss.

Choose a Sympathy Card

Sending a sympathy card can be a thoughtful gesture during a difficult time. Here are some steps to help you select the right one:

Forever Blooming Sympathy Card

Featured Sympathy Card: Forever Blooming Sympathy Card

Consider the Recipient: Think about the person who will receive the card. Consider their personality, relationship with the deceased, and what might bring them comfort. Some people may appreciate a card with a heartfelt message, while others might prefer something more simple and understated.

Select the Tone: Sympathy cards come in various tones, from somber to uplifting. Choose a tone that matches the recipient's personality and the nature of your relationship with them. A more personal and heartfelt message might be appropriate for close friends or family. For acquaintances or coworkers, a general sympathy message might be more suitable for a business sympathy card.

The Message or Verse: Take the time to read through the messages inside the cards. Some may have pre-printed messages that express condolences, while others may allow you to choose a verse of your liking or write your own. Choose a custom sympathy card with a message that resonates with you and feels appropriate for the situation. A few verses that you could consider would be:

  • May the concern and sympathy of those who care help you through this difficult time. 

  • Our thoughts are with you and your family at this time of sorrow.

  • With heartfelt condolences and kindest thoughts in your time of sorrow.

  • May beautiful memories comfort you and bring you peace.

  • Every sorrow can be overcome with the help of the people around you.

Consider Religious or Cultural Preferences: If you know the recipient's religious or cultural background, consider selecting a card that reflects their beliefs or customs. Many card companies offer various options tailored to different faiths and traditions.

Choose a Design: Sympathy cards come in various styles, from traditional floral motifs to peaceful landscapes or simple and elegant designs. Select a design that you think the recipient will appreciate and find comforting.

Personalize: If the card allows space, consider adding a personal touch by including a handwritten note or message. Sharing fond memories of the deceased or expressing your support and sympathy can make the card even more meaningful.

Quality Matters While it's the sentiment that counts most, choosing a card of good quality can show that you've put thought and care into your gesture. Opt for a well-made card with durable materials and clear printing. Brookhollow offers a range of cards that showcase embossing, foil, and even choices of heavy, high-quality papers for your personalized sympathy card needs.

Royal Sympathies Sympathy Card

Featured Sympathy Card: Royal Sympathies Sympathy Card

What to Say in a Sympathy Card

1. Express Condolences: Begin your personalized sympathy card by expressing your deepest condolences for their loss or difficulty. Use a compassionate tone.

2. Acknowledge the Situation: Mention the specific situation or loss respectfully and sensitively. For example, if it's a loved one's death, use phrases like "I am deeply sorry for the passing of your [relationship]."

3. Share Memories (if appropriate): If you have shared experiences or memories with the person affected, consider sharing a brief, positive memory to offer comfort.

4. Offer Support: Let the person know you are there for them during this challenging time. Use phrases like, "If there's anything I can do to help, please don't hesitate to reach out."

5. Be Genuine: Keep your message sincere and genuine. Avoid clichés or generic statements. Personalize your message based on your relationship with the individual.

6. Keep it Brief: Sympathy cards are not the place for lengthy messages. Keep your message concise and to the point.

7. Closing: Conclude your card with another expression of sympathy, a kind closing, and your name.

Examples of Personal Messages:

Monetary gifts, whether for a charitable event, a birthday or holiday, or a business-related contribution, are the perfect times to express gratitude. These thank you card messages are all appropriate:

  • "Thinking of you during this difficult time and sending you love and strength."

  • "May you find comfort in the memories shared with your loved one."

  • "I am so sorry for your loss. Please know that I am here for you."

  • "Wishing you peace and healing as you navigate this tough time."

  • "May the love and support of friends and family bring you solace."

  • "I am keeping you in my thoughts and prayers as you grieve."

  • "Sending you heartfelt condolences and warm hugs."

  • "Please know you are not alone; I am always here for you."

  • "May you find peace and comfort in the love surrounding you."

  • "Holding you close in my heart and sending you strength and courage."



Water Drop Sympathy Card

Featured Sympathy card: Water Drop Sympathy Card

Example Sympathy Card Message Layout: 



"Dear [Recipient's Name],

I am deeply saddened to hear about the loss of your [relationship]. Please accept my heartfelt condolences during this difficult time. [Name] was remarkable, and I fondly remember [specific positive memory].

If there's anything I can do to support you, please let me know. My thoughts and prayers are with you and your family.

Sincerely,

[Your Name]"



Remember to adapt the message based on the specific situation and your relationship with the person.

Ultimately, the most important thing is to choose a sympathy card with sincerity and empathy and to convey your heartfelt condolences to the recipient during their loss. The message and personal thoughts you include will provide comfort and support to those who need it during this difficult time.

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